The Shift
Buyers stopped clicking. They started asking.
Your buyers now ask ChatGPT, Perplexity, Claude, and Google AI for recommendations, then LLMs and RAGs respond with a shortlist of relevant answers. If your company is not one of the citations or mentions, then you just lost a deal you never knew was on the table. Ranking on page one is no longer the whole game. Being the answer is.
Then: ten blue links
best option for...
Now: one answer
“Who should I shortlist?”
1Cited
2Cited
3Your company?