The Shift
Buyers stopped clicking. They started asking.
Your buyers now ask ChatGPT, Google AI Mode, Gemini and Perplexity who to shortlist, and the answer engines reply with three or four names. If yours is not mentioned or cited, you lost a deal you never knew was on the table. Ranking on page one is no longer the whole game. Being the answer is.
Then: ten blue links
best option for...
Now: one answer
“Who should I shortlist?”
1Cited
2Cited
3Your company?