40% Increase in App Installs for San Fran FinTech Startup

The Challenge

A fintech company aimed to increase app installs and new user registrations for its innovative payment solution. The goal was to achieve a significant uplift in app install rates and new user sign-ups through targeted advertising across multiple platforms.

The Solution

We developed and executed a comprehensive app install campaign across Google, Apple App Store, and Meta platforms (Facebook and Instagram). Our approach included:

  • Targeted Audience Segmentation:
    • Leveraged demographic, behavioral, and interest-based targeting to identify users most likely to adopt the app.
    • Focused efforts on regions with high mobile penetration and fintech adoption.
  • Platform-Specific Campaign Optimization:
    • Created custom ad creatives and messaging tailored to each platform’s user behavior.
    • Utilized App Store and Google Play’s ad formats, including search and display ads, to attract high-intent users.
    • Deployed engaging carousel and video ads on Meta to capture younger, tech-savvy audiences.
  • Performance Tracking and Iterative Refinement:
    • Monitored campaign performance daily, adjusting budgets and strategies in real-time.
    • Conducted A/B testing on creatives, messaging, and CTAs to maximize conversions.

The RESULTS

The campaigns delivered outstanding outcomes:

40% Increase in App Install Rate: Google and Apple App Store ads drove high-intent users directly to download pages, significantly boosting app installs.

12% Increase in New User Registrations: Meta campaigns effectively engaged users post-installation, resulting in a notable rise in account sign-ups.

Key Success Factors:

  • Precision targeting ensured the advertising budget was efficiently allocated.
  • Platform-specific creatives and compelling CTAs drove engagement and conversions.
  • Continuous data-driven optimization allowed for agile improvements, maximizing ROI.

     

By leveraging the unique strengths of Google, Apple App Store, and Meta platforms, we successfully increased the client’s app installs by 40% and new user registrations by 12%. This case underscores the power of a well-coordinated, multiplatform digital advertising strategy to drive user acquisition for mobile apps.

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"Veuno went above and beyond to ensure we hit the ground running with our marketing efforts during the pre-launch and launch phases. They executed critical tasks, including PPC campaigns, SEO optimization for our new website, setting up our email marketing automation platform, developing logic for outbound email campaigns, and creating cold email outreach strategies. They also delivered SEO-optimized blog content, which was essential in establishing our brand online. Veuno increased our new user growth significantly, and they secured an impressive email deliverability rate for our new domain, ensuring we could get into A/B testing for content.

We wouldn’t hesitate to work with Veuno again and highly recommend them to anyone needing a reliable, results-oriented marketing partner."
Jeremy Toeman
CEO and Founder
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