Favorite AI Tools for Marketers

ChatGPT

Best for: data analysis 

Functions: AI tool with plugins that allow you to automate your workflows, visualize data, and conduct internet searches. Streamlines data analysis and allows you to run, test and debug Python code, as well as analyze data using their Python code interpreter. Can be used for audience segmentation to separate your audience based on their demographics and engagement metrics. Their campaign performance visualization can show CTRs, CVRs and engagement using Python. It can also run A/B testing analysis to determine which version of your ads performs better. 

Want more ChatGPT? Check out our free ChatGPT Prompt Directory here! 

Augie Studio: augie.studio

Best for: creating videos for social media and ads. 

Functions: It is the best-known copywriting AI system that is great at creating drafts for email campaigns, blog posts and product descriptions. Supports over 30 languages, has SEO optimization features and over 50 templates for different areas like blog posts and product descriptions. Great for maintaining a consistent voice across your platforms as it generates content that matches your unique style and mimics your brand’s writers. Not only does it generate text-based content, but it can also generate art based on your brands content. 

Grammarly

Best for: checking written content.

Functions: It is an AI writing assistant that improves communication by checking for grammar and spelling mistakes. It can also detect tone and recommend changes to improve the style of your writing, as well as detecting plagarism. Works across many apps like Gmail, Word, and Google Docs. 

Surfer SEO: 

Best for: optimizing web content 

Functions: Assists with SEO and content enhancement, provides recommendations on keywords to use and structures that can boost your online visibility. It is great for content writing as it tells you your top ranking keywords, and suggests an outline. 

Hootsuite

Best for: managing social media. 

Functions: Social media scheduler with personalized recommendations for when to post. It is compatible with the most popular social networks like Facebook, TikTok, Youtube, Instagram, X and LinkedIn. Also has a writing tool called OwlyWriter that can write captions and posts in a specific tone or based on a link, generate post ideas based on a topic, and repurpose your top-performing posts, as well as creating relevant captions for upcoming holidays. Can also schedule automated messages and responses, send out customer satisfaction surveys and allows you to create AI powered chatbots. 

Podcastle

Best for: podcast production

Functions: Uses text-to-speech AI technology, allowing you to record high quality audio and video, edit and host your podcasts. You can create an AI replica of your voice with their Revoice feature, and can then create podcasts from your scripts without having to record them yourself. Other features they have include background noise removal, transcribers and royalty free music and sound effects. 

Copy.ai

Best for: brainstorming content. 

Functions: Provides workflow templates and can generate multiple variations of text matching your brands voice and based on prompts, including articles, social posts and emails. 

Sprout Social

Best for: optimizing engagement and scheduling content. 

Functions: Analyzes trends, automates postings and interprets engagement data to improve audience targeting. Allows you to amplify your social media by optimizing the timing and content of your posts. Also offers AI tools for building chatbots and creating responses that align with your customer objectives. 

Seventh Sense

Best for: email optimization. 

Functions: Analyze engagement patterns to determine optimal send time and email frequency. Uses profiling to attract customers’ attention by individualizing emails for each contact based on their activity. However, it only works with HubSpot and Marketo. 

FullStory

Best for: improving user interactions. 

Functions: Records sessions and analytics, identifies behavior patterns and troubleshoots issues. Tracks your users activity to improve customer retention and enhance your customers’ experience. 

Zapier 

Best for: workflow automation. 

Functions: Streamlines workflow and boosts productivity by automating repetitive tasks. 

Canva

Best for: social media graphics. 

Functions: AI-generated design templates based on an image or prompt. Also contains drag and drop features, streamlining your content creation and automatically generating design options for your brand. 

Otter AI

Best for: transcription. 

Functions: Uses AI to transcribe live or recorded meetings, creates meeting notes with time stamps, records and stores meetings. 

Chatfuel

Best for: building chatbots. 

Functions: Allows you to create a personalized chatbot for your brand, easily spotting keywords in questions to deliver the most accurate responses, and is great at interpreting misspelled questions. 

Algolia

Best for: creating search fields

Functions: enables you to create your own search field for your website, allowing your customers to search your website easily and increasing conversion rates. 

AdCreative.ai

Best for: creating ads. 

Functions: Conversion-focused ad generator for creatives, texts, videos, posts and headlines. 

ManyChat

Best for: messenger marketing

Functions: Uses AI-generated responses in your customer service to improve user experience. Creates automated responses to common questions, as well as allowing you to create chatbots and conversation generators. 

Trellis

Best for: delivering personalized shopping experiences

Functions: AI analyzes performance data from your ad platforms and identifies trends to adjust your campaigns, and find the best pricing strategies for each product based on customer activity

Evolv.ai 

Best for: optimizing user experiences

Functions: Runs automated A/B testing and focuses on user interactions to inform important changes. Allows for rapid experimentation, leading to improvements in customer satisfaction. 

Lexica Art

Best for: blog thumbnails.

Functions: AI image generator creates realistic images based on prompts that you can save in order to generate more on brand images.